Automatic Trigger Campaign Cleanup automatic-trigger-campaign-cleanup
Marketo has a nice/free service to deactivate triggered Smart Campaigns that no longer get activity. This speeds up overall system performance and saves you time.
What happens? what-happens
Once a quarter, Marketo will find Smart Campaigns that have sat dormant (no people) for 6 months or more and deactivate them.
Will you notify me first? will-you-notify-me-first
Of course! Once a quarter, you will receive a notification one week in advance showing every campaign we plan on deactivating.
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Click the Notifications icon.
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Click Idle Trigger Campaign Cleanup Scheduled. Then click the These Idle Trigger Campaigns will be deactivated link.
You will see a list of Smart Campaigns scheduled to be deactivated.
Which campaigns will be deactivated? which-campaigns-will-be-deactivated
We will only deactivate trigger campaigns that have been active for over 6 months but have had 0 people qualify in that time period.
Wait! Not this campaign! wait-not-this-campaign
Don’t worry - the clock on any Smart Campaign can be reset by:
- A person qualifying for the campaign.
- Manually deactivating and reactivating the campaign.
Either will reset the 6-month counter.
Will you let me know which campaigns were deactivated? will-you-let-me-know-which-campaigns-were-deactivated
Absolutely - one week after the original notification, we will deactivate the listed campaigns (minus any that qualified at least one person or were deactivated/reactivated) and post a confirmation notification.
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Select the Idle Trigger Campaign Cleanup Scheduled notification. Click the These Idle Trigger Campaigns link.
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You will see a list of deactivated campaigns.
