CT-YYYY-MM-Content Non-Marketo Landing Page

This is an example of a content program with a Marketo Engage form for downloading content on a non-Marketo Engage Landing Page utilizing a Marketo Engage default program. This program is meant to work with a Marketo Engage form embedded on your website. The link to the offer/content can be sent in a thank you email.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary

Channel Membership Status Analytics Behavior Program Type
Web Content 01-Member
Inclusive Default

Program Contains the Following Assets

Type Template Name Asset Name
Email Quick Start Email Template 01-Email-Thank You
Form   FM-Content Registration Form (global asset in Design Studio)
Local Report   Email Performance
Smart Campaign   00-Capture Acquisition Program
Smart Campaign   01-Filled-Out Form
Smart Campaign   02-Engaged (Program Success)
Folder   Assets - houses all creative assets
(subfolders for emails & Landing Pages)
Folder   Campaigns - houses all Smart Campaigns
Folder   Reports

My Tokens Included

Token Type Token Name Value
Text {{my.Content-Title}} <--My Content Title Here-->
Text {{my.Content-Type}} <--My Content Type Here-->
Text {{my.Content-URL}} my.ContentURL?without=http://
Text {{my.Email-FromAddress}} PlaceholderFrom.email@mydomain.com
Text {{my.Email-FromName}} <--My From Name Here-->
Text {{my.Email-ReplyToAddress}} reply-to.email@mydomain.com

Conflict Rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template
    • Use destination template - Recommended
  • Images with the same name

    • Keep both files
    • Replace item in this subscription - Recommended
  • Email templates with the same name

    • Keep both templates
    • Replace existing template - Recommended

Best Practices

  • After import of the content program, move the form from a local asset to a global asset located in the Design Studio.

    • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility for regular compliance updates for fields, opt-in language, etc.
  • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

  • Consider updating the naming convention of this program example to align to your naming convention.


Remember to update the My Token Values on the program template and each time you use the program, as needed.


Don’t forget to activate the “02-Engaged” Campaign for tracking success! Do this before your form is live and emails are sent.

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