Set up Adobe Experience Cloud Audience Sharing

In order to share audience data to your Adobe applications, you must first enter your Adobe IMS Org credentials in Marketo. Here’s how.


A HIPAA-ready deployment of a Marketo instance cannot use this integration.

  1. In Marketo, click Admin.

  2. Under Integration, click Adobe Organization Mapping.

  3. Click Edit.

  4. Enter your Adobe IMS Org ID (learn how to find that here) and click OK.

  5. Click Confirm.

  6. Click Close.


    For security reasons, you must be an Org Admin for the Adobe Organization that you want to map to. If you’re not, the action will fail.

  7. If you’re not already logged in, a pop-up will appear in a new tab/window. Log in to your Adobe org (this action validates the org access).

And that’s it! You can now share audience data to or sync an audience from Adobe Experience Cloud.

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