What is Marketo?

This is marketing software, sometimes known as Marketing Automation. It’s cool.

Is it a mail blast tool?

Well, that’s one thing you can do in Marketo. But there’s so much more.

Ok, get to the point, what’s it got?

  • Form Editor
  • Landing Page Editor
  • Guided Landing Page Templates
  • Email Editor
  • Predictive Content
  • Webinar Integration
  • Mobile Marketing
  • Sync with your CRM
  • Website Integration
  • Workflow Engine
  • Account Based Marketing
  • Scoring
  • In-CRM Dashboard for Sales Reps
  • Program Analysis
  • And yes, Mail Blasts too

Holy cow! Do I need to learn all that?

No, not at all. Marketo is easy to get started and will evolve with you. You can add pieces over time.

Do I need to do any setup?

Yes, we made a checklist of stuff to do.

Do I have to wait until setup is finished to learn?

Nope! We made a bunch of easy tutorials. Get started here. They should take about an hour. You can start any time.

Why am I still asking questions?

I don’t know, but we’re always happy to help. We’re in this together!

On this page