Priority Override for Trigger Campaigns


 

Admins can override Marketo’s determined priority for trigger campaigns to set priorities that better align with business objectives.

NOTE

This feature is only available for trigger campaigns and to users who have been granted the “Edit Trigger Campaign Priority” permission.

CAUTION

It is strongly advised that you use this feature on a limited set of business critical campaigns (25 is the recommended maximum). Using the feature loosely on a large set can adversely affect overall campaign execution.

Override Priority

  1. In your trigger campaign, click the Schedule tab, then click Override Priority.

    Image One

  2. Choose a new priority level from the drop-down. Click Confirm.

    Image Two

    Image Three

NOTE
  • You can view your campaign’s default priority in the Campaign Queue under Marketing Activities. To boost execution rate, we recommend setting your campaign priority to one level higher than its default.
  • User set priority applies only to new people who qualify for the campaign; people who are already in-queue will not be affected.

Reset Priority

  1. To reset campaign priority back to the system default, go to the Schedule tab in your trigger campaign and click Reset Priority.

    Image Four

  2. Click Reset to confirm.

    Image Five

NOTE

Priority overrides and resets are captured in Audit Trail. You can view the Audit Trail through the Admin area in the Classic experience.

Grant Priority Override Access

CAUTION

Only Admins or users with admin responsibilities should have campaign priority override access.

  1. In the Admin area, click Users & Roles.

    Image Six

  2. Click the Roles tab, select the user you want to grant access to, then click Edit Role.

    Image Seven

  3. Under Access Marketing Activities, check Edit Trigger Campaign Priority. Click Save.

    Image Eight

View Campaign Priority in Marketo Classic

You can view campaign priority in the Classic experience by clicking the Schedule tab within a trigger campaign.

Image Nine

NOTE

The priority in the Classic experience is view-only. Changing or resetting campaign priority is only available through Marketo Sky.

On this page