Edit Qualification Rules in a Smart Campaign


Qualification rules control how many times someone can run through the flow in a smart campaign. By default, even if someone triggers a smart campaign multiple times, they will only be sent through the flow once. Here’s how to modify those settings.

  1. Select the campaign and go to the Schedule tab.

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  2. Click Edit Recurrence.

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  3. Choose how often to run your people through the smart campaign flow: daily, weekly, monthly, or once every # days.

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    When you set a rule for once every day, Marketo converts that to hours. For example, if you set the rule for once per day, and a person qualifies at 10 p.m. on a Sunday night, it can’t qualify again until 10 p.m. Monday night.

    This logic also applies when using weeks or months. A month is always counted as 30 days.

  4. Click Confirm when done.

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Communication limits are not applied to smart campaigns by default. Learn how to apply communication limits to a smart campaign.

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