Create a Smart Campaign

Smart campaigns are the most important tool in Marketo. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.

1. In Marketing Activities, select the program or folder you want your smart campaign to live in.

   

2. Right-click on your selection and choose Create Smart Campaign.

   

1. Name your smart campaign (and add optional description/labels) and click Create.