Programs are one of the most important elements in Marketo. You’ll use them a lot!
Right-click the workspace globe at the top of the tree and select New Program from the drop-down.
Enter a name for your new program. Then choose the Type, Workspace, Destination folder, and Channel from the respective drop-downs.
Optionally, you can enter a Description and/or add Labels to your program. Click Add to finish creating the program.