Create a New Program

Programs are one of the most important elements in Marketo. You’ll use them a lot!

1. Right-click the workspace globe at the top of the tree and select New Program from the drop-down.

   

2. Enter a name for your new program. Then choose the Type, Workspace, Destination folder, and Channel from the respective drop-downs.

   

3. Optionally, you can enter a Description and/or add Labels to your program. Click Add to finish creating the program.