Here’s how to set up a Link token for use in your programs and campaign folders.
In the My Tokens tab of your program or folder, drag a Link token to the Local Tokens canvas.
Enter a name for your new Link token. Then enter the Display Text, URL, and Title (title tag), and choose a Target from the drop-down.
Check the boxes under Track link for to choose where you want your links to be tracked.
If Include mkt_tok is checked, Marketo displays a link preview of the branded tracking domain (e.g., http://mkto-sjqe3355.com/mn/…). If you clear this checkbox, the link is changed. If you turn off link tracking for emails or landing pages, >the URL will be shortened to its basic length (e.g., www.examplepage.com).
Optionally, under Advanced, you can customize your link using CSS. Click Save.