A Calendar File token allows you to add a calendar event (.ics) link to your Marketo emails and landing pages. Here’s how to set one up for use in your programs and campaign folders.
In the My Tokens tab of your program or folder, drag a Calendar File token to the Local Tokens canvas.
Enter a name for your calendar file token, then enter a subject and location.
Choose start and end dates from the calendar.
Enter the associated link and choose when you want to send the event reminder. You can also enter an optional description. Click Save.