Create an Engagement Program


You can use engagement programs in Marketo to accomplish email nurturing with ease.

  1. In Marketing Activities, select the folder you want to create the engagement program in.

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  2. Click the Folder Actions drop-down and select New Program.

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    You can also right-click on the folder and select New Program.

  3. Enter a Name, and in the Type drop-down, select Engagement.

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  4. Choose a Workspace and Destination. Add optional Description and Labels. Click Add when done.

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