Create an Engagement Program


 

You can use engagement programs in Marketo to accomplish email nurturing with ease.

  1. In Marketing Activities, select the folder you want to create the engagement program in.

    Image One

  2. Click the Folder Actions drop-down and select New Program.

    Image Two

    NOTE

    You can also right-click on the folder and select New Program.

  3. Enter a Name, and in the Type drop-down, select Engagement.

    Image Three

  4. Choose a Workspace and Destination. Add optional Description and Labels. Click Add when done.

    Image Four

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