Privacy Requests

This document provides an overview of managing individual data privacy requests that you can send to Marketo Measure through the Privacy Service UI and the Privacy Service API.

You can submit individual requests to access and delete consumer data from Marketo Measure in two ways:

The Privacy Service supports two types of requests: data access and data deletion.

Let’s see how you can create Access and Delete requests.

Required setup to send requests for Marketo Measure

To make requests to Access and Delete data for Marketo Measure, you must:

  1. Identify the following:

    a. IMS Org ID

    b. Email Address of the person you want to act on

    An IMS Org ID is a 24-character alphanumeric string appended with @AdobeOrg. If your marketing team or internal Adobe system administrator doesn’t know your organization’s IMS Org ID, contact Adobe Customer Care at gdprsupport@adobe.com. You need the IMS Org ID to submit requests to the Privacy API.

  2. In Privacy Service, you can submit Access and Delete requests to Marketo Measure, and check the status of existing requests.

Required field values in Marketo Measure JSON requests

“companyContexts”:

  • “namespace”: imsOrgID
  • “value”: <Your IMS Org ID Value>

“users”:

  • “action”: either access or delete
  • “userIDs”:
    • “namespace”: email
    • “type”: standard
    • “value”: <Data Subject’s Email Address>

“include”:

  • marketoMeasure (which is the Adobe product that applies to the request)

“regulation”:

  • gdpr, ccpa, pdpa, lgpd_bra, or nzpa_nzl (which is the privacy regulation that applies to the request)

Example One: GDPR Delete Request

JSON Request

{
  "companyContexts": [
    {
      "namespace": "imsOrgID",
      "value": "1231659F56A68A8B7F000101@AdobeOrg"
    }
  ],
  "users": [
    {
      "action": [
        "delete"
      ],
      "userIDs": [
        {
          "namespace": "email",
          "type": "standard",
          "value": "john.doe@adobe.com"
        }
      ]
    }
  ],
  "include": [
    "marketoMeasure"
  ],
  "regulation": "gdpr",
}

JSON Response

{
  "requestId": "16331241037112570RX-245",
  "totalRecords": 1,
  "jobs": [
    {
      "jobId": "997b01e3-9568-402c-904b-b4e60a437875",
      "customer": {
        "user": {
          "action": [
            "delete"
          ],
          "userIDs": [
            {
              "namespace": "email",
              "value": "john.doe@adobe.com",
              "type": "standard",
              "namespaceId": 6,
              "isDeletedClientSide": false
            }
          ]
        }
      }
    }
  ]
}

Example Two: CCPA Access Request

JSON Request

{
  "companyContexts": [
    {
      "namespace": "imsOrgID",
      "value": "1231659F56A68A8B7F000101@AdobeOrg"
    }
  ],
  "users": [
    {
      "action": [
        "access"
      ],
      "userIDs": [
        {
          "namespace": "email",
          "type": "standard",
          "value": "john.doe@adobe.com"
        }
      ]
    }
  ],
  "include": [
    "marketoMeasure"
  ],
  "regulation": "ccpa",
}

JSON Response

{
  "requestId": "16329573462631890RX-207",
  "totalRecords": 1,
  "jobs": [
    {
      "jobId": "3115e42d-011b-47ab-a2b0-ed4356af4d3e",
      "customer": {
        "user": {
          "action": [
            "access"
          ],
          "userIDs": [
            {
              "namespace": "email",
              "value": "john.doe@adobe.com",
              "type": "standard",
              "namespaceId": 6,
              "isDeletedClientSide": false
            }
          ]
        }
      }
    }
  ]
}

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