Adding Marketo Measure to Marketo Landing Pages

Learn how to add tracking to Marketo Engage Landing Pages as they require additional handling. Marketo Measure JavaScript needs to be in place on both the Landing Page and the Marketo Engage form itself. To do this you will need to load the Marketo Measure JavaScript into Marketo Engage as explained in the following directions.


If you are deploying the JavaScript through a tag management provider such as Google Tag Manager, you do not need to manually add Marketo Measure JS to Marketo Engage.

How to add Marketo Measure Script to Marketo Engage Landing Pages

  1. Log in to your Marketo Engage account.

  2. Select your landing page and click Edit Draft.

  3. Drag in the HTML element.

  4. Enter the Marketo Measure JavaScript into the head section:

    <script type="text/javascript" src="" async=""></script>

Example in screenshot below

  1. Click Save.

Additional Notes

  • You might already have other tracking code snippets in place, such as a Google Analytics code. There is no problem with this, just be sure to separate them with a semicolon ; and a single space. An example of what this would look like is:

<script type="text/javascript" src="" async=""></script>; <script async="true" type="someothercode" src="someotherfile.js" ></script>

  • It’s likely that you have multiple Landing Page templates in use, be sure to add the code to all templates that have forms on them.

  • Sometimes when you edit the template for landing pages, you need to re-approve the pages the landing page is used by. This article explains how to mass approve.

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