- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Delayed Cookie Sync
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
Adding Marketo Measure JavaScript to Pardot
Pardot forms require additional handling within the form template beyond putting script on the site in order for Marketo Measure to recognize form submissions. The process is simple; it only requires placing the Marketo Measure tracking script into the Pardot form template.
Step by Step Instructions
Once you’ve logged into your Pardot account, follow the steps below.
-
Navigate to Marketing.
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Click on Landing Pages.
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Select Layout Template.
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Determine the appropriate Layout Template and click Edit to the right.
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Copy and paste the Marketo Measure JavaScript code right before the close header tag on your HTML page.
<script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" async=""></script> -
Follow these steps for all applicable Landing Page Layout Templates.
-
Make sure the Marketo Measure JavaScript is on the general site page as well.
Within the Pardot Layout Template, the code will look something like this:
<script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" async=""></script>
</head>
<body>
Additional Notes
If the Pardot IFrame has the following HTML tag:
<base href="http://go.pardot.com">
And the IFrame itself is actually on a secure page (HTTPS) instead of a nonsecure page (HTTP), when we try to load our script on the Pardot IFrame, the browser will try to load an HTTP version of our script on an HTTPS page which will fail and prevent us from tracking. The solution is to update the script on the Pardot IFrame to load the secure version of our script:
<script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" async=""></script>
As well, there may already be other tracking code snippets in this area, such as a Google Analytics code. Be sure to separate them by a semicolon ; and a single space, like shown in this example:
<script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" async=""></script>; <script async="true" type="othercode_example" src="otherfile_example.js" ></script>
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