Out of the box you have many reporting capabilities at your fingertips when it comes to Marketo Measure, but there are some additional report types we recommend building. Learn about creating an inclusive Leads with Buyer Touchpoints report type below.
Navigate to your Setup option within Salesforce. From there, expand the “Create” grouping and select Report Types.
Select New Custom Report Type.
Set the primary object as “Leads” and within the “Report Type Label” input “Leads with Buyer Touchpoints - Inclusive.” Store the report within the “Leads” category and change the deployment status to Deployed. Then select Next.
For the object relationships, select the Marketo Measure Persons object as the secondary object. Select the A to B relationship as, “Each ‘A’ record must have at least one related ‘B’ record." From there, you will relate the "Buyer Touchpoint” object and select the same relationship between the B and C objects.
Save and start building some reports!