Attributed Revenue Dashboard attributed-revenue-dashboard
The Attributed Revenue Dashboard offers a focused perspective on the revenue directly linked to your marketing endeavors. Explore how your marketing strategies have been instrumental in sealing deals.
Questions the board answers:
- Which channels, subchannels, or campaigns rank highest in terms of attributed revenue?
- What is the total amount of our attributed revenue and the count of our attributed closed deals?
Dashboard Components dashboard-components
KPI Tiles kpi-tiles
- Attributed Revenue: The total revenue contribution, based on the chosen attribution model, from Opportunities with touchpoints.
- Attributed Deals: The number of “Closed Won” Opportunities that have touchpoints.
Attributed Revenue by Channel Over Time Chart attributed-revenue-by-channel-over-time-chart
Stacked bar chart displaying Total Attributed Revenue, segmented by Channel, for each Month/Quarter/Year.
- Use the drill-down and up functionalities to categorize the data by Month, Quarter, or Year.
- Hover over a bar segment or the space between bars to reveal detailed information.
Questions the chart answers:
- Which channels generated the most attributed revenue each quarter?
- What was the breakdown of attributed revenue by channel last month?
Attributed Revenue Table attributed-revenue-table
Total attributed revenue segmented by Channel, Subchannel, and Campaign, presented in both Tabular and Tree formats. Click the button in the top-right corner to switch between views.
Questions the board answers:
- How does the attributed revenue distribution vary among different subchannels within a channel?
- Which campaigns under a certain subchannel are driving the most attributed revenue?
Tabular View
- The tabular view offers clear and organized insights into the distribution of attributed revenue. Users can quickly discern performance patterns and pinpoint high-impact marketing strategies by categorizing data into channels, subchannels, and campaigns.
- Click the “+” icon beside each Channel to reveal the breakdown by Subchannel and Campaign.
Tree View
- The tree view enables a more interactive and granular data exploration, allowing marketers to identify trends, anomalies, or standout performers in their marketing efforts.
- Click a branch to delve deeper into the subsequent hierarchy layer.
Filter Pane filter-pane
This dashboard is equipped with the following settings and filters:
- Date (based on Closed Date)
- Attribution Model
- Channel, Subchannel
- Campaign
- Segments