You may see instructions specifying “Marketo Measure” in our documentation, but still see “Bizible” in your CRM. We are working to have that updated and the rebranding will be reflected in your CRM soon.
Below you’ll find the required Dynamics schema in order to get started with Marketo Measure. All entities and fields are listed, along with the required read and/or write access.
The Buyer Touchpoint is a Marketo Measure custom entity to encapsulate the marketing interactions for Contacts and Leads.
This diagram is a high-level visualization of the relationships between the Dynamics Stock entities and the Buyer Touchpoint.
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
bizible2_Ad_Campaign_Id |
Custom |
x |
x |
bizible2_Ad_Campaign_Name |
Custom |
x |
x |
bizible2_Ad_Content |
Custom |
x |
x |
bizible2_Ad_Destination_URL |
Custom |
x |
x |
bizible2_Ad_Group_Id |
Custom |
x |
x |
bizible2_Ad_Group_Name |
Custom |
x |
x |
bizible2_Ad_Id |
Custom |
x |
x |
bizible2_Bizible_TouchpointId |
Custom |
x |
x |
bizible2_Browser |
Custom |
x |
x |
bizible2_CampaignId |
Custom |
x |
x |
bizible2_ContactId |
Custom |
x |
x |
bizible2_Count_First_Touch |
Custom |
x |
x |
bizible2_Count_Lead_Conversion_Touch |
Custom |
x |
x |
bizible2_Count_U_Shaped |
Custom |
x |
x |
bizible2_Form_URL |
Custom |
x |
x |
bizible2_Form_URL_Raw |
Custom |
x |
x |
bizible2_Geo_City |
Custom |
x |
x |
bizible2_Geo_Country |
Custom |
x |
x |
bizible2_Geo_Region |
Custom |
x |
x |
bizible2_Keyword_Id |
Custom |
x |
x |
bizible2_Keyword_MatchType |
Custom |
x |
x |
bizible2_Keyword_Text |
Custom |
x |
x |
bizible2_Landing_Page |
Custom |
x |
x |
bizible2_Landing_Page_Raw |
Custom |
x |
x |
bizible2_LeadId |
Custom |
x |
x |
bizible2_Marketing_Channel |
Custom |
x |
x |
bizible2_Marketing_Channel_Path |
Custom |
x |
x |
bizible2_Medium |
Custom |
x |
x |
bizible2_Name |
Custom |
x |
x |
bizible2_Placement_Id |
Custom |
x |
x |
bizible2_Placement_Name |
Custom |
x |
x |
bizible2_Platform |
Custom |
x |
x |
bizible2_Referrer_Page |
Custom |
x |
x |
bizible2_Referrer_Page_Raw |
Custom |
x |
x |
bizible2_Search_Phrase |
Custom |
x |
x |
bizible2_Segment |
Custom |
x |
x |
bizible2_Site_Id |
Custom |
x |
x |
bizible2_Site_Name |
Custom |
x |
x |
bizible2_Touchpoint_Date |
Custom |
x |
x |
bizible2_Touchpoint_Position |
Custom |
x |
x |
bizible2_Touchpoint_Source |
Custom |
x |
x |
bizible2_Touchpoint_Type |
Custom |
x |
x |
bizible2_UniqueId |
Custom |
x |
x |
bizible2_Account |
Custom |
x |
x |
The Buyer Attribution Touchpoint is a Marketo Measure custom entity to encapsulate the marketing’s influence on Opportunities.
This diagram is a high-level visualization of the relationships between the Dynamics Stock entities and the Buyer Attribution Touchpoint.
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
bizible2_AccountId |
Custom |
x |
x |
bizible2_Ad_Campaign_Id |
Custom |
x |
x |
bizible2_Ad_Campaign_Name |
Custom |
x |
x |
bizible2_Ad_Content |
Custom |
x |
x |
bizible2_Ad_Destination_URL |
Custom |
x |
x |
bizible2_Ad_Group_Id |
Custom |
x |
x |
bizible2_Ad_Group_Name |
Custom |
x |
x |
bizible2_Ad_Id |
Custom |
x |
x |
bizible2_Attribution_Custom_Model |
Custom |
x |
x |
bizible2_Attribution_Custom_Model_2 |
Custom |
x |
x |
bizible2_Attribution_First_Touch |
Custom |
x |
x |
bizible2_Attribution_Lead_Conversion_Touch |
Custom |
x |
x |
bizible2_Attribution_U_Shaped |
Custom |
x |
x |
bizible2_Attribution_W_Shaped |
Custom |
x |
x |
bizible2_Bizible_Attribution_TouchpointId |
Custom |
x |
x |
bizible2_Browser |
Custom |
x |
x |
bizible2_CampaignId |
Custom |
x |
x |
bizible2_ContactId |
Custom |
x |
x |
bizible2_Count_Custom_Model |
Custom |
x |
x |
bizible2_Count_Custom_Model_2 |
Custom |
x |
x |
bizible2_Count_First_Touch |
Custom |
x |
x |
bizible2_Count_Lead_Creation_Touch |
Custom |
x |
x |
bizible2_Count_U_Shaped |
Custom |
x |
x |
bizible2_Count_W_Shaped |
Custom |
x |
x |
bizible2_Form_URL |
Custom |
x |
x |
bizible2_Form_URL_Raw |
Custom |
x |
x |
bizible2_Geo_City |
Custom |
x |
x |
bizible2_Geo_Country |
Custom |
x |
x |
bizible2_Geo_Region |
Custom |
x |
x |
bizible2_Keyword_Id |
Custom |
x |
x |
bizible2_Keyword_MatchType |
Custom |
x |
x |
bizible2_Keyword_Text |
Custom |
x |
x |
bizible2_Landing_Page |
Custom |
x |
x |
bizible2_Landing_Page_Raw |
Custom |
x |
x |
bizible2_Marketing_Channel |
Custom |
x |
x |
bizible2_Marketing_Channel_Path |
Custom |
x |
x |
bizible2_Medium |
Custom |
x |
x |
bizible2_Name |
Custom |
x |
x |
bizible2_OpportunityId |
Custom |
x |
x |
bizible2_Placement_Id |
Custom |
x |
x |
bizible2_Placement_Name |
Custom |
x |
x |
bizible2_Platform |
Custom |
x |
x |
bizible2_Referrer_Page |
Custom |
x |
x |
bizible2_Referrer_Page_Raw |
Custom |
x |
x |
bizible2_Revenue_Custom_Model |
Custom |
x |
x |
bizible2_Revenue_Custom_Model_2 |
Custom |
x |
x |
bizible2_revenue_custom_model_2_Base |
Custom |
x |
x |
bizible2_revenue_custom_model_Base |
Custom |
x |
x |
bizible2_Revenue_First_Touch |
Custom |
x |
x |
bizible2_revenue_first_touch_Base |
Custom |
x |
x |
bizible2_Revenue_Lead_Conversion_Touch |
Custom |
x |
x |
bizible2_revenue_lead_conversion_Base |
Custom |
x |
x |
bizible2_Revenue_U_Shaped |
Custom |
x |
x |
bizible2_revenue_u_shaped_Base |
Custom |
x |
x |
bizible2_Revenue_W_Shaped |
Custom |
x |
x |
bizible2_revenue_w_shaped_Base |
Custom |
x |
x |
bizible2_Search_Phrase |
Custom |
x |
x |
bizible2_Segment |
Custom |
x |
x |
bizible2_Site_Id |
Custom |
x |
x |
bizible2_Site_Name |
Custom |
x |
x |
bizible2_Touchpoint_Date |
Custom |
x |
x |
bizible2_Touchpoint_Position |
Custom |
x |
x |
bizible2_Touchpoint_Source |
Custom |
x |
x |
bizible2_Touchpoint_Type |
Custom |
x |
x |
bizible2_UniqueId |
Custom |
x |
x |
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
bizible2_Bizible_ABTestId |
Custom |
x |
x |
bizible2_BizibleId |
Custom |
x |
x |
bizible2_ContactId |
Custom |
x |
x |
bizible2_DateReported |
Custom |
x |
x |
bizible2_Experiment |
Custom |
x |
x |
bizible2_ExperimentId |
Custom |
x |
x |
bizible2_LeadId |
Custom |
x |
x |
bizible2_Name |
Custom |
x |
x |
bizible2_OpportunityId |
Custom |
x |
x |
bizible2_UserId |
Custom |
x |
x |
bizible2_Variation |
Custom |
x |
x |
bizible2_VariationId |
Custom |
x |
x |
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
bizible2_Bizible_EventId |
Custom |
x |
x |
bizible2_BizibleId |
Custom |
x |
x |
bizible2_ContactId |
Custom |
x |
x |
bizible2_DateReported |
Custom |
x |
x |
bizible2_EventName |
Custom |
x |
x |
bizible2_EventValue |
Custom |
x |
x |
bizible2_LeadId |
Custom |
x |
x |
bizible2_Name |
Custom |
x |
x |
bizible2_OpportunityId |
Custom |
x |
x |
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
bizible2_Bizible_HistoryId |
Custom |
x |
x |
bizible2_Entity_Type |
Custom |
x |
x |
bizible2_EntityId |
Custom |
x |
x |
bizible2_EntityLogicalName |
Custom |
x |
x |
bizible2_Name |
Custom |
x |
x |
This lists provides the Dynamics Standard Entities that Marketo Measure interacts with, as well as the custom fields that we add to these entities.
Lead
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
leadid |
Standard |
x |
|
emailaddress1 |
Standard |
x |
|
statecode |
Standard |
x |
|
statuscode |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
contactid |
Standard |
x |
|
qualifyingopportunityid |
Standard |
x |
|
websiteurl |
Standard |
x |
|
companyname |
Standard |
x |
|
bizible2_Account |
Custom |
x |
x |
bizible2_BizibleId |
Custom |
x |
x |
Contact
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
contactid |
Standard |
x |
|
emailaddress1 |
Standard |
x |
|
accountid |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
bizible2_BizibleId |
Custom |
x |
x |
Account
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
accountid |
Standard |
x |
|
websiteurl |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
bizible2_Engagement_Score |
Custom |
x |
x |
Opportunity
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
opportunityid |
Standard |
x |
|
accountid |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
statecode |
Standard |
x |
|
statecodename |
Standard |
x |
|
salesstage |
Standard |
x |
|
salesstagecode |
Standard |
x |
|
estimatedclosedate |
Standard |
x |
|
actualvalue |
Standard |
x |
|
bizible2_Bizible_Opportunity_Amount |
Custom |
x |
x |
bizible2_bizible_opportunity_amount_Base |
Custom |
x |
x |
Campaign
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
campaignid |
Standard |
x |
|
typecode |
Standard |
x |
|
typecodename |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
bizible2_Bizible_Attribution_SyncType |
Custom |
x |
x |
bizible2_Marketing_Lists_Sync |
Custom |
x |
x |
bizible2_UniqueId |
Custom |
x |
x |
bizible2_Touchpoint_End_Date |
Custom |
x |
x |
bizible2_Touchpoint_Start_Date |
Custom |
x |
x |
Campaign Response
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
activityid |
Standard |
x |
|
activitytypecode |
Standard |
x |
|
activitytypecodename |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
responsecode |
Standard |
x |
|
responsecodename |
Standard |
x |
|
customer |
Standard |
x |
|
regardingobjectid |
Standard |
x |
|
bizible2_Bizible_Touchpoint_Date |
Custom |
x |
x |
bizible2_Touchpoint_Status_Date |
Custom |
x |
x |
bizible2_Touchpoint_Status_Contact |
Custom |
x |
x |
bizible2_Touchpoint_Status_Leade |
Custom |
x |
x |
bizible2_Touchpoint_Status_Opportunity |
Custom |
x |
x |
List
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
listid |
Standard |
x |
|
createdfromcode |
Standard |
x |
|
membertype |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
bizible2_Bizible_Touchpoint_Date |
Custom |
x |
x |
ListMember
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
listid |
Standard |
x |
|
entityid |
Standard |
x |
|
listmemberid |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
Phone Call
Schema Name |
Standard/Custom |
Read |
Write |
---|---|---|---|
activityid |
Standard |
x |
|
activitytypecode |
Standard |
x |
|
activitytypecodename |
Standard |
x |
|
createdon |
Standard |
x |
|
modifiedon |
Standard |
x |
|
customer |
Standard |
x |
|
regardingobjectid |
Standard |
x |
|
bizible2_Bizible_Touchpoint_Date |
Custom |
x |
x |
bizible2_BizibleId |
Custom |
x |
x |
[] = V1 legacy customers only