Stock Reports and Dashboards in Dynamics

Marketo Measure’s Managed Solution comes with a number of stock Dashboards and Reports, designed to cover your basic needs when viewing Marketo Measure data in Dynamics. Below is the full list and some common use cases.

Dashboards (9 total)

Dashboard Name

Use Case Billing Group
Marketo Measure CMO Dashboard with First Touch As a CMO, view the current health of your marketing performance from charts such as revenue by marketing channel, top sources, and revenue over time. This dashboard reports on the first touch of an opportunity’s journey. All
Marketo Measure CMO Dashboard with Lead Creation Touch As a CMO, view the current health of your marketing performance from charts such as revenue by marketing channel, top sources, and revenue over time. This dashboard reports on the lead creation touch of an opportunity’s journey. All
Marketo Measure CMO Dashboard with Multi Touch As a CMO, view the current health of your marketing performance from charts such as revenue by marketing channel, top sources, and revenue over time. This dashboard reports on all key touches of an opportunity’s journey with W-Shaped weighting. All
Marketo Measure Content Marketing Dashboard with First Touch As a Content Marketer, view the current health of your content from charts such as leads generated by landing page, source, and form URL. This dashboard reports on the first touch of a leads journey. All
Marketo Measure Content Marketing Dashboard with Lead Creation Touch As a Content Marketer, view the current health of your content from charts such as leads generated by landing page, source, and form URL. This dashboard reports on the lead creation touch of a leads journey. All
Marketo Measure Content Marketing Dashboard with Multi Touch As a Content Marketer, view the current health of your content from charts such as leads generated by landing page, source, and form URL. This dashboard reports on all key touches of a leads journey with W-Shaped weighting. All
Marketo Measure Paid Media Dashboard with First Touch As a Paid Media Manager, view the current health of your paid media from charts such as leads generated by source, campaign name, or search keyword. This dashboard reports on the first touch of a leads journey. All
Marketo Measure Paid Media Dashboard with Lead Creation Touch

As a Paid Media Manager, view the current health of your paid media from charts such as leads generated by source, campaign name, or search keyword. This dashboard reports on the lead creation touch of a leads journey.

All
Marketo Measure Paid Media Dashboard with Multi Touch As a Paid Media Manager, view the current health of your paid media from charts such as leads generated by source, campaign name, or search keyword. This dashboard reports on all key touches of a leads journey with W-Shaped weighting. All

Reports (21 total)

Report Name Use Case Billing Group
Accounts by Engagement Score Group all accounts with their A, B, C, D, N/A grade from Marketo Measure’s Predictive Engagement Score. ABM
Accounts with Leads and Contacts View all leads and contacts alongside each other grouped by their account, using Marketo Measure’s Lead to Account matching. ABM
Marketo Measure Attribution by AdWords Keyword Look at revenue attribution based on purchased AdWords keywords and measure its effectiveness. All
Marketo Measure Attribution by AdWords Name Look at revenue attribution by AdWords campaign name and measure its effectiveness. All
Marketo Measure Attribution by Blog Landing Page Look at revenue attribution by blog content page and measure its effectiveness. All
Marketo Measure Attribution by Channel (MoM) See how your revenue attribution is distributed by channel while measuring its trend month over month. All
Marketo Measure Attribution by Channel (Year) At a high level, see how your revenue attribution is distributed by channel for the past year. All
Marketo Measure Attribution by Landing Page Look at revenue attribution by all your landing pages and measure its effectiveness. All
Marketo Measure Attribution by Open Pipeline See the current state of your open sales pipeline and the revenue attribution distributed across each stage. All
Marketo Measure Attribution by Social Source Look at revenue attribution by your social channels and measure its effectiveness. All
Buyer Touchpoints on Leads View the touchpoint data for your recent Leads by channel. All
Leads by AdWords Name (FT) Measure how many leads had a first touch from each AdWords campaigns. All
Leads by AdWords Name (LC) Measure how many leads were generated with a lead creation touch from each AdWords campaigns. All
Leads by Marketo Measure Marketing Channel (FT) Measure how many leads had a first touch from each marketing channel. All
Leads by Marketo Measure Marketing Channel (LC) Measure how many leads were generated with a lead creation touch from each marketing channel. All
Leads by Blog Landing Page (FT)

Measure how many leads had a first touch from each blog content page.

All
Leads by Blog Landing Page (LC) Measure how many leads were generated with a lead creation touch from each blog content page. All
Leads by Landing Page (FT)

Measure how many leads had a first touch from each landing page.

All

Leads by Landing Page (LC)

Measure how many leads were generated with a lead creation touch from each landing page. All
Leads by Social Source (FT) Measure how many leads had a first touch from the social channel. All
Leads by Social Source (LC) Measure how many leads were generated with a lead creation touch from the social channel. All

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