You may see instructions specifying “Marketo Measure” in our documentation, but still see “Bizible” in your CRM. We are working to have that updated and the rebranding will be reflected in your CRM soon.
One of Marketo Measure’s core functionalities is its ability to track your digital marketing efforts through actions on your site and then pushing that data to your production Salesforce org through Leads and Contacts. However, typically there are not inbound Leads created from your website within the Sandbox environment so the focus on data will be from a purely offline standpoint.
You’ll need to create some leads in a CSV so that you can upload them to the Campaign. The quickest way to do this is to export some Leads through a report in your production Salesforce. Otherwise, you can manually create Leads in an Excel file and then save it as a CSV for import. You only need about 20 records. The report needs to have the following columns:
Log-in to your Sandbox environment.
You’ll first create a test campaign. We recommend using a campaign type such as Event or Newsletter.
Once the campaign is created, you’ll upload Leads as Campaign Members by selecting Manage Members > Add Members > Import Files.
After that is complete, back on the Campaign page layout, you will “Enable Buyer Touchpoints” which is a picklist field. Choose the value: Include All Campaign Members.
Once this is done, it will kick-off a sync between Marketo Measure and Salesforce and apply touchpoints to the Lead records. It’s recommended to check back the next day through a report called: "Buyer Touchpoint on Leads” found in the Buyer Touchpoints Reports folder within the Reports tab. If the report is populating a touchpoint for each Lead, this is a sign of success.
If at any point you have questions, we can walk through the process over a call or you can reach out to Marketo Support for help.