Learn what the Campaign Sync Dates feature does, as well as offer some use cases for this feature.
Marketo Measure Package Required: 6.9 or above
This feature consists of two simple date fields on the Salesforce Campaign Object:
Once Buyer Touchpoints are enabled on a particular campaign, Campaign Sync Dates will allow you to set Touchpoint Date parameters on the individual Campaign. So, if you were to add a Touchpoint End Date of March 1st, 2017 then Marketo Measure will only create Touchpoints on Campaign Members that were added to the Campaign before that date. Marketo Measure will not create Touchpoints for campaign members that were added after March 1st, 2017.
Similarly, if you were to add a Touchpoint Start Date on a Campaign (let’s say January 1st, 2017), then Marketo Measure will not create Touchpoints on Campaign Members that were added to the Campaign before January 1st, 2017. You don’t need to add a Touchpoint Start Date if you add a Touchpoint End Date and vice-versa.
There may be times when a marketing team may miss adding utm parameters to a particular marketing effort. Campaign Sync Dates will allow you to (if you use SFDC campaigns for online efforts) back-fill some missed data. Let’s say that you’re running an e-mail campaign that started May 1st, but your team didn’t add utm parameters on that e-mail campaign until May 15th. If you’re tracking e-mail conversions via a SFDC Campaign, you’ll be able to set a Touchpoint End Date of May 15th on that Campaign and enable Touchpoints for ‘Responded’ members of the Campaign. This action will tell Marketo Measure to create Touchpoints for all of those responses up to May 15th.
Retroactive Campaign Membership Touchpoints
There may be many other use cases for Touchpoint End Dates. If you need help figuring out a specific situation, don’t hesitate to reach out to Marketo Support.