- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Delayed Cookie Sync
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
A/B Testing Set Up and Reporting
The Marketo Measure A/B Test integration allows you to track the revenue impact of your Optimizely and VWO site experiments. This article guides provides instructions on how to add Marketo Measure A/B Test sections to the Lead, Contact, Case, and Opportunity page layouts. We will also cover general reporting practices and recommendations for running Marketo Measure A/B report types.
Set Up
Add the Marketo Measure A/B Test sections on Lead, Contact, Case, and Opportunity. Marketo Measure A/B Test integration allows you to track the revenue impact of your Optimizely and VWO site experiments.
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Verify you are using package Marketo Measure v3.9 or later. You can do this by going to Salesforce >Set Up > Installed packages.
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Edit the Lead page layout and add the Marketo Measure A/B Tests Related List to the page.
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Click the Wrench button. Remove the stock “Id” field from the list of Selected fields. Add Experiment, Variation, and DateReported fields. Change “Sort by” to Date Reported, and select Descending in the drop-down.
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Under Buttons, uncheck New.
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Contact your Marketo Measure rep or Marketo Support to enable the feature.
Reporting
Customers have access to a couple of Marketo Measure A/B report types that allow you to report on A/B Test in relation to Leads, Contacts, and Opportunities:
- Marketo Measure A/BTests
- Marketo Measure A/BTests with Contact
- Marketo Measure A/BTests with Lead
- Marketo Measure A/BTests with Opportunity
A/B report types are used to report on which Lead or Contact or Opportunity has been exposed to an A/B test. Additionally, these reports can show you the amount of revenue tied to an Opportunity that was exposed to an A/B test.
It’s important to note that Optimizely/VWO is a content variation platform and not a marketing channel. Therefore, these Marketo Measure A/B report types are used differently than Buyer Touchpoint reports. Buyer touchpoint reports types are used to understand which marketing channel (e.g., paid advertising, web direct, social) drove a Lead or Contact to a specific page. However, Marketo Measure A/B report types cannot be used to report on how a variation influenced a Lead or Opportunity. Additionally, since an A/B test variation is not a channel, details about the variation will not appear on the Buyer touchpoint.
Here are some common fields we recommend using when reporting on A/B test to help increase clarity and insight:
- Lead converted
- Experiment
- Experiment ID
- Variation
- Variation ID
- Date Reported
Salesforce Example Reports
Marketo Measure A/B Test with Lead
Marketo Measure A/B Test with Opportunity
Business.Adobe.com resources
Resources
Adobe Account
