Use Journey Optimizer to track the messages sent and the behavior of your recipients.
You can enable tracking at the message level by checking the Open Tracking for email and/or Click Tracking for email options when creating your message.
Both options are enabled by default.
This will let you track the behavior of your recipients through:
When designing a message, you can add links to your content.
When tracking is enabled, all links included in the message content are tracked.
To insert links into your email content, follow the steps below:
Select an element and click Insert link from the contextual toolbar.
Choose the type of link you want to create:
External link: Insert a link to an external URL.
Unsubscription link: Insert a link to unsubscribe from receiving communications from your brand. Learn more on opt-out management in this section.
Mirror page: Insert a link to display the email content in a web browser.
You can personalize your links, using a simple expression only. Learn more on personalization in this section.
Save your changes.
Once the link is created, you can still modify it from the Component settings pane on the right.
The Email Designer allows you to manage the tracked URLs, such as editing the tracking type for each link.
Click the Links icon from the left pane to display the list of all the URLs of your content that will be tracked.
This list enables you to have a centralized view and to locate each URL in the email content.
To edit a link, click the corresponding pencil icon.
You can modify the Tracking Type if needed:
For each tracked URL, you can set the tracking mode to one of these values:
The number of messages that have been opened and the number of links that have been clicked are listed in the Executions tab.