Email live report

The email Live report only targets a specific email delivery.

From the Executions tab of the Messages menu, select Live view then from the advanced menu of the selected delivery select Live report.

The email Live report is divided into different widgets detailing your delivery’s success and errors. Each widget can be resized and deleted if needed. For more information on this refer to this section.

Email performance and Email summary widgets details the main information relative to your message with a graph and KPIs:

  • Targeted: Number of user profiles who qualify as target profiles for this delivery.

  • Sent: Total number of sends for the delivery.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Opens: Number of times a message was opened in a delivery.

  • Clicks: Number of times a content was clicked in a delivery.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

  • Spam complaints: Number of messages classified as spam.

  • Unsubscriptions: Number of clicks on the unsubscription link.

  • Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.

The Sending Statistics widget details the success of your delivery:

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Bounce Reasons and Bounce categories widgets contain the data available related to bounced messages, such as:

  • Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.

  • Soft bounce: The total number of temporary errors, such as a a full inbox.

  • Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.

NOTE

The Offers widgets and metrics are only available if a decision was inserted in an email. For more information on Decision Management, refer to this page.

The Offers statistic and Offers statistics over time widgets measure your offer’s success and impact on your targeted audience. It detail the main information relative to your message with KPIs:

  • Offer sent: Total number of sends for the offer.

  • Offer impression: Number of times the offer was opened in a delivery.

  • Offer clicks: Number of times an offer was clicked on in a delivery.

NOTE

The profiles with Suppressed or Not allowed status are excluded during the message sending process. Therefore, while the Journey reports will show these profiles as having moved through the journey (Read Segment and Message activities), the Email reports will not include them in the Sent metrics as they are filtered out prior to email sending.

Learn more on the Suppression list and Allowed list. To find out the reason for all exclusion cases, you can use the Adobe Experience Platform Query Service.

On this page