Email Global report

The email Global report only targets a specific email delivery.

From the Executions tab of the Messages menu, select Global view then from the advanced menu of the selected delivery select Global report.

The email Global report is divided into different widgets detailing your delivery’s success and errors. Each widget can be resized and deleted if needed. For more information on this refer to this section.

Email performance details the main information relative to your message with KPIs:

  • Sent: Total number of sends for the delivery.

  • Delivery Rate: Percentage of messages successfully sent.

  • Bounce Rate: Percentage of emails that bounced compared to emails sent.

  • Error Rate: Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.

  • Open Rate: Percentage of opened messages.

  • Click Rate: Percentage of clicks in a delivery.

  • Spam Complaint Rate: Percentage of emails that were marked as spam by recipients compared to the delivered messages. For more information on complaints, refer to the Deliverability Best Practice Guide.

  • Unsubscribe Rate: Percentage of unique unsubscriptions compared to the number of delivered messages. This indicator does not rely on the number of clicks on the unsubscription link but is based on the number of unsubscriptions initiated by recipients. Learn more about unsubscriptions in this page.

The Email - Tracking statistics contains the available data for recipient activity for your delivery:

  • Opens: Number of times the delivery was opened in a delivery.

  • Unique Opens: Percentage of opened deliveries.

  • Open Rate: Total number of opened emails compared to the number of delivered emails.

  • Clicks: Number of times a content was clicked in an email.

  • Unique Clicks:Number of recipients who clicked on a content in an email.

  • Click through rate: Percentage of users who interacted with the journey.

The Sending Statistics graph details the success of your delivery:

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Bounce Reasons and Bounce categories widgets contain the data available related to bounced messages, such as:

  • Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.

  • Soft bounce: The total number of temporary errors, such as a a full inbox.

  • Ignored: The total number of temporary, such as out of office, or a technical error, for example if the sender type is postmaster.

For more information on bounces, refer to the Suppression list page.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Email - Top recipient domain graph and table details which domains are the most used by recipients to open the email.

The Email - Top Url graph and table details which URLs from your delivery are the most visited.

The Open vs Click identifies your recipients’ interaction with the delivery:

  • Unique Clicks:Number of recipients who clicked on a content in an email.

  • Unique Opens: Number of recipients who opened the delivery.

NOTE

The Offers widgets and metrics are only available if a decision was inserted in an email. For more information on Decision Management, refer to this page.

The Offers statistic and Offers statistics over time widgets measure your offer’s success and impact on your targeted audience. It detail the main information relative to your message with KPIs:

  • Offer sent: Total number of sends for the offer.

  • Offer impression: Number of times the offer was opened in a delivery.

  • Offer clicks: Number of times an offer was clicked on in a delivery.

The Offers detailed statistic table contains the available data for recipient activity with your offer:

  • Placement name: Name of your placement used to display your offer. For more information on placement, refer to this page.

  • Offer name: Name of the offer added in the delivery. For more information on placement, refer to this page.

  • Offer sent: Total number of sends for the offer.

  • Offer impression rate: Percentage of opened offers compared to the number of sent offers.

  • Offer click rate: Percentage of users who interacted with the offer.

NOTE

The profiles with Suppressed or Not allowed status are excluded during the message sending process. Therefore, while the Journey reports will show these profiles as having moved through the journey (Read Segment and Message activities), the Email reports will not include them in the Sent metrics as they are filtered out prior to email sending.

Learn more on the Suppression list and Allowed list. To find out the reason for all exclusion cases, you can use the Adobe Experience Platform Query Service.

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