Campaign Global report

Campaign Global report can be accessed directly from your Campaign with the All time button.

The Campaign Global report page will be displayed with the following tabs:

The Campaign Global report is divided into different widgets detailing your campaign’s success and errors. Each widget can be resized and deleted if needed. For more information on this, refer to this section.

For a detailed list of every metric available in Adobe Journey Optimizer, refer to this page

Campaign tab

Delivery

The Campaign’s Statistics widget details the main information relative to your campaign:

  • Entered profiles: Number of profiles who started the journey.

  • Actions delivered: Total number of unique times an action in the journey has been delivered.

  • Actions failed in %: Total number of unique times an action failed in the journey compared to the total number of unique times an action has been delivered.

Email tab

From your Campaign Global report, the Email tab details the main information relative to the email deliveries sent in your Campaign.

 Learn more on the different metrics and widgets available for the Email report.

The Email Sending Statistics graph details the success of your delivery:

  • Targeted: Total number of messages processed during the delivery analysis.

  • Sent: Total number of sends for the delivery.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Delivery Rate: Percentage of messages successfully sent.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Bounce Rate: Percentage of emails that bounced compared to emails sent.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

  • Error Rate: Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.

  • Retries: Number of emails in the queue for retries.

  • Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.

The Email - Tracking statistics widget contains the available data for recipient activity for your delivery:

  • Opens: Number of times the delivery was opened in a delivery.

  • Unique Opens: Percentage of opened deliveries.

  • Open Rate: Total number of opened emails compared to the number of delivered emails.

  • Clicks: Number of times a content was clicked in an email.

  • Unique Clicks:Number of recipients who clicked on a content in an email.

  • Unique Click Rate: Percentage of users who interacted with the delivery.

  • Unsubscriptions: Number of clicks on the unsubscription link.

  • Spam complaints: Number of times a message was declared as spam or junk.

The Sending Statistics graph contains the data available for sent emails, such as:

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Retries: Number of emails in the queue for retries.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Bounce Reasons and Bounce categories widgets contain the data available related to bounced messages, such as:

  • Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.

  • Soft bounce: The total number of temporary errors, such as a a full inbox.

  • Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.

For more information on bounces, refer to the Suppression list page.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Excluded reasons graph and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.

The Email - Top Url graph and table details which URLs from your delivery are the most visited.

The Email - Top recipient domain graph and table details which domains are the most used by recipients to open the email.

NOTE

The Optimized vs non optimized and Send time optimization widgets are only available if the Send-Time Optimization option is activated for your delivery. For more information on Send-Time Optimization, refer to this page.

The Optimized vs non optimized graph details the main information relative to your message whether they are optimized or not:

  • Sent: Total number of sends for the delivery.
  • Opens: Number of times the delivery was opened in a delivery.
  • Clicks: Number of times a content was clicked in an email.

The Send time optimization details the success of your delivery depending on the sending method: optimized or normal.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

Push notification tab

From your Campaign Global report, the Push notification tab details the main information relative to the push deliveries sent in your campaign.

 Learn more on the different metrics and widgets available for the Push report.

The Push notification - Sending statistics table details the main information relative to your push notifications with graph and KPIs:

  • Targeted: Total number of messages processed during the delivery analysis.

  • Sent: Total number of sends for the delivery.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Delivery Rate: Percentage of messages successfully sent.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Bounce Rate: Percentage of push notifications that bounced compared to push notifications sent.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

  • Error Rate: Percentage of errors that occurred during a delivery preventing it from being sent compared to push notifications sent.

  • Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.

The Push - Tracking statistics contains the available data for recipient activity for your delivery:

  • Opens: Number of times a message was opened in a delivery.

  • Open Rate: Percentage of opened push notifications.

  • Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

  • Engagements: Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.

  • Engagement Rate: Percentage of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.

The Push notification summary graph contains the data available for sent push notifications, such as:

  • Opens: Number of times a message was opened in a delivery.

  • Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

NOTE

The Optimized vs non optimized and Send time optimization widgets are only available if the Send-Time Optimization option is activated for your delivery. For more information on Send-Time Optimization, refer to this page.

The Optimized vs non optimized graph details the main information relative to your message whether they are optimized or not:

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
  • Opens: Number of times the delivery was opened in a delivery.
  • Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

The Send time optimization details the success of your delivery depending on the sending method: optimized or normal.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Excluded reasons graph and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.

The Tracking by platform, Sending by platform and Breakdown by platform graphs and tables details the success of your push notification depending on your recipient’s operational system.

SMS tab

From your Campaign Global report, the SMS tab details the main information relative to the SMS deliveries sent in your campaign.

 Learn more on the different metrics and widgets available for the SMS report.

The SMS - Sending statistics table details the success of your delivery:

  • Targeted: Number of user profiles who qualify as target profiles for this delivery.

  • Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.

  • Sent: Total number of sends for the delivery.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The SMS Performance by date widget details the main information relative to your message with a graph:

  • Sent: Total number of sends for the delivery.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Exclude Reasons, Bounces Reasons and Error Reasons graphs and tables allow you to see which error and exclusions occurred during your delivery.

Additional resources

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