Campaign global report

The Email Sending Statistics graph details the success of your delivery:

• Targeted: Total number of messages processed during the delivery analysis.

• Sent: Total number of sends for the delivery.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Delivery Rate: Percentage of messages successfully sent.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Bounce Rate: Percentage of emails that bounced compared to emails sent.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

• Error Rate: Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.

• Retries: Number of emails in the queue for retries.

• Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.

The Email - Tracking statistics widget contains the available data for recipient activity for your delivery:

• Opens: Number of times the delivery was opened in a delivery.

• Unique Opens: Percentage of opened deliveries.

• Open Rate: Total number of opened emails compared to the number of delivered emails.

• Clicks: Number of times a content was clicked in an email.

• Unique Clicks:Number of recipients who clicked on a content in an email.

• Unique Click Rate: Percentage of users who interacted with the delivery.

• Unsubscriptions: Number of clicks on the unsubscription link.

• Spam complaints: Number of times a message was declared as spam or junk.

The Sending Statistics graph contains the data available for sent emails, such as:

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Retries: Number of emails in the queue for retries.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Bounce Reasons and Bounce categories widgets contain the data available related to bounced messages, such as:

• Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.

• Soft bounce: The total number of temporary errors, such as a a full inbox.

• Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.

For more information on bounces, refer to the Suppression list page.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Excluded reasons graph and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.

The Email - Top Url graph and table details which URLs from your delivery are the most visited.

The Email - Top recipient domain graph and table details which domains are the most used by recipients to open the email.

The Optimized vs non optimized graph details the main information relative to your message whether they are optimized or not:

• Sent: Total number of sends for the delivery.
• Opens: Number of times the delivery was opened in a delivery.
• Clicks: Number of times a content was clicked in an email.

The Send time optimization details the success of your delivery depending on the sending method: optimized or normal.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

The In-app performance KPIs detail the main information relative to your visitors’ engagement with your In-app messages, such as:

• Unique impressions: number of unique users to whom the In-app message was delivered.

• Impressions: total number of In-app messages delivered to all users.

• Click rate: percentage of users who interacted with the buttons included in the In-app message compared to users who saw the message.

• Dismiss rate: percentage of In-app messages that recipients dismissed.

The In-app summary graph shows the evolution of your In-app impressions for the concerned period.

The Clicks by button graph and table contain the available data for recipient behavior per button:

• Clicks: total number of recipients who interacted with the buttons included in the In-app message.

• Click rate: percentage of users who interacted with the buttons included in the In-app message compared to users who saw the message.

The Push notification - Sending statistics table details the main information relative to your push notifications with graph and KPIs:

• Targeted: Total number of messages processed during the delivery analysis.

• Sent: Total number of sends for the delivery.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Delivery Rate: Percentage of messages successfully sent.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Bounce Rate: Percentage of push notifications that bounced compared to push notifications sent.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

• Error Rate: Percentage of errors that occurred during a delivery preventing it from being sent compared to push notifications sent.

• Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.

The Push - Tracking statistics contains the available data for recipient activity for your delivery:

• Opens: Number of times a message was opened in a delivery.

• Open Rate: Percentage of opened push notifications.

• Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

• Engagements: Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.

• Engagement Rate: Percentage of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.

The Push notification summary graph contains the data available for sent push notifications, such as:

• Opens: Number of times a message was opened in a delivery.

• Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Optimized vs non optimized graph details the main information relative to your message whether they are optimized or not:

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
• Opens: Number of times the delivery was opened in a delivery.
• Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.

The Send time optimization details the success of your delivery depending on the sending method: optimized or normal.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

The Error Reasons graph and table allow you to see which error occurred during your delivery.

The Excluded reasons graph and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.

The Tracking by platform, Sending by platform and Breakdown by platform graphs and tables details the success of your push notification depending on your recipient’s operational system.

The SMS - Sending statistics table details the success of your delivery:

• Targeted: Number of user profiles who qualify as target profiles for this delivery.

• Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.

• Sent: Total number of sends for the delivery.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The SMS Performance by date widget details the main information relative to your message with a graph:

• Sent: Total number of sends for the delivery.

• Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

• Bounces: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

• Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.

The Exclude Reasons, Bounces Reasons and Error Reasons graphs and tables allow you to see which error and exclusions occurred during your delivery.