Actions are connections through which you deliver personalized, real-time experiences to customers such as push notifications, email, SMS, or any other means of digital engagement you use in your business.
Journey Optimizer comes with built-in message capability. Refer to this section.
If you have Adobe Campaign v7 or v8, an integration is available upon request. Refer to this page.
If you’re using a third-party system to send messages such as Epsilon, Facebook, Adobe.io, Firebase, etc, you need to add and configure a custom action. Refer to this page.
Custom actions enable you to configure connection of a third-party system to send messages or API calls. An action can be configured with any service from any provider that can be called through a REST API with a JSON-formatted payload.
The configuration of custom actions must be performed by a technical user.
The actions are available in the left palette of your journey, in the Action category. See this page.
To view the action list or configure a new action, select Configurations in the ADMINISTRATION menu section. In the Actions section, click Manage. The list of actions is displayed. See this page for more information on the interface.