Configure email settings

Define the email settings in the dedicated section of the channel surface (i.e. message preset) configuration. Learn how to create surfaces in this section.

The email surface configuration gets picked up for sending communications following the logic below:

  • For batch and burst journeys, it does not apply to batch or burst execution that had already started before the email surface configuration is made. The changes will be picked up at the next recurrence or new execution.

  • For transactional messages, the change is picked up immediately for the next communication (up to five-minute delay).


The updated email surface settings will be automatically picked up in the journey(s) or campaign(s) where the surface is used.

Type of email

In the EMAIL TYPE section, select the type of message that will be sent with the surface: Marketing or Transactional.

  • Choose Marketing for promotional email: these messages require user consent.

  • Choose Transactional for non-commercial email such as order confirmation, password reset notifications, or delivery information for example.


Transactional emails can be sent to profiles who unsubscribed from marketing communications. These messages can only be sent in specific contexts.

When creating a message, you must choose a valid channel surface matching the category you selected for your email.

Subdomain & IP pools

In the Subdomain & IP pools section, you must:

  1. Select the subdomain to use to send the emails. Learn more

  2. Select the IP pool to associate with the surface. Learn more

You cannot proceed with surface creation while the selected IP pool is under edition (Processing status) and has never been associated with the selected subdomain. Otherwise, the oldest version of the IP pool/subdomain association will still be used. If this is the case, save the surface as draft and retry once the IP pool has the Success status.


For non-production environments, Adobe does not create out-of-the-box test subdomains nor grant access to a shared sending IP pool. You need to delegate your own subdomains and use the IPs from the pool assigned to your organization.


Upon selecting a subdomain from the list, the Enable List-Unsubscribe option displays.

This option is enabled by default.

If you leave it enabled, an unsubscribe link will automatically be included into the email header, such as:

If you disable this option, no unsubscribe link will display in the email header.

The unsubscribe link consists in two elements:

  • An unsubscribe email address, which all unsubscribe requests are sent to.

    In Journey Optimizer, the unsubscribe email address is the default Mailto (unsubscribe) address displayed in the channel surface, based on the selected subdomain.

  • The unsubscribe URL, which is the URL of the landing page where the user will be redirected once unsubscribed.

    If you add a one-click opt-out link to a message created using this surface, the unsubscribe URL will be the URL defined for the one-click opt-out link.


    If you do not add a one-click opt-out link into your message content, no landing page will be displayed to the user.

Learn more on adding a header unsubscribe link to your messages in this section.

Header parameters

In the Header parameters section, enter the sender names and email addresses associated to the type of emails sent using that surface.

  • Sender name: The name of the sender, such as your brand’s name.

  • Sender email: The email address you want to use for your communications.

  • Reply to (name): The name that will be used when the recipient clicks the Reply button in their email client software.

  • Reply to (email): The email address that will be used when the recipient clicks the Reply button in their email client software. Learn more

  • Error email: All errors generated by ISPs after a few days of mail being delivered (asynchronous bounces) are received on this address.


The Sender email and Error email addresses must use the current selected delegated subdomain. For example, if the delegated subdomain is, you can use and


Addresses must begin with a letter (A-Z) and can only contain alpha-numeric characters. You can also use underscore _, dot. and hyphen - characters.

Reply to email

When defining the Reply to (email) address, you can specify any email address provided it is a valid address, in correct format and without any typo.

To ensure proper reply management, follow the recommandations below:

  • The inbox used for replies will receive all reply emails, including out-of-office notifications and challenge responses, thus make sure you have a manual or automated process in place to process the emails landing into this inbox.

  • Ensure the dedicated inbox has enough reception capacity to receive all the reply emails that are sent using the email surface. If the inbox returns bounces, some replies from your customers may not be received.

  • Replies must be processed keeping in mind privacy and compliance obligations as they may contain personally identifiable information (PII).

  • Do not mark messages as spam in the reply inbox, as it will impact all the other replies sent to this address.

Forward email

If you want to forward to a specific email address all emails received by Journey Optimizer for the delegated subdomain, contact Adobe Customer Care. You will need to provide:

  • The forward email address of your choice. Note that the forward email address domain cannot match any subdomain delegated to Adobe.
  • Your sandbox name.
  • The surface name for which the forward email address will be used.
  • The current Reply to (email) address set at the channel surface level.

There can be only one forward email address per subdomain. Consequently, if multiple surfaces use the same subdomain, the same forward email address must be used for all of them.

The forward email address will be set up by Adobe. This can take 3 to 4 days.

BCC email

You can send an identical copy (or blind carbon copy) of emails sent by Journey Optimizer to a BCC inbox where they will be stored for compliance or archival purposes.

To do this, enable the BCC email optional feature at the channel surface level. Learn more

Email retry parameters

You can configure the Email retry parameters.

By default, the retry time period is set to 84 hours, but you can adjust this setting to better suit your needs.

You must enter an integer value (in hours or minutes) within the following range:

  • For marketing emails, the minimum retry period is 6 hours.
  • For transactional emails, the minimum retry period is 10 minutes.
  • For both email types, the maximum retry period is 84 hours (or 5040 minutes).

Learn more on retries in this section.

URL tracking

You can use URL tracking parameters to measure the effectiveness of your marketing efforts across channels. This feature is optional.

The parameters defined in this section will be appended to the end of the URLs included in your email message content. You can then capture these parameters in web analytics tools such as Adobe Analytics or Google Analytics, and create various performance reports.

You can add up to 10 tracking parameters using the Add new parameter button.

To configure a URL tracking parameter, you can directly enter the desired values in the Name and Value fields.

You can also edit each Value field using the Expression Editor. Click the edition icon to open the editor. From there, you can select the contextual attributes of your choice and/or directly edit the text.


You can combine typing text values and using contextual attributes from the Expression Editor. Each Value field can contain up to 255 characters in total.

Below are examples of Adobe Analytics and Google Analytics compatible URLs.

  • Adobe Analytics compatible URL:{{}}_image_{{}}

  • Google Analytics compatible URL:{{}}&utm_content=image

You can dynamically preview the resulting tracking URL. Each time you add, edit or remove a parameter, the preview is automatically updated.

On this page