Integrate Real-Time Customer Data Platform with Campaign

Last update: 2023-10-11
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Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.

Adobe Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by Adobe. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.

The Adobe Campaign Managed Cloud Service Destination and Source connectors allow seamless integration between Adobe Campaign and Adobe Experience Platform. Key benefits of this integration include:

  • Augment Campaign’s segmentation capabilities with those Adobe Experience Platform powered audiences, and activate that data in Campaign.

Common integrations

Experience Cloud applications Integrates using When to use Common use cases
Campaign v8 with Real-Time CDP Campaign Managed Cloud Services Destination
  • Leverage the Adobe Experience Platform powered smart segments and activate them using Adobe Campaign to reach out to their customer base across the different channels supported by Adobe Campaign.
  • Drive personalization and engagement through a single accessible view of the customer.
  • Integrate email, mobile, online and offline channels into the customer journey.
  • Automate the delivery of meaningful and timely messages and offers.

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