Adobe Audience Manager (AAM) is a data management platform (DMP) provided by Adobe. It enables businesses to collect, organize, and segment large volumes of audience data from various sources, helping marketers create targeted and personalized advertising campaigns, optimize content delivery, and improve overall customer experiences based on valuable insights gathered from audience behavior and preferences.
Adobe Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by Adobe. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.
Integrating Adobe Audience Manager and Adobe Real-Time CDP offers these benefits:
|Experience Cloud applications||Integrates using||When to use||Common use cases|
|Audience Manager and Real-Time CDP||Adobe Audience Manager data connector||