Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.
Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.
The key benefits of integrating Adobe Campaign and AEM Experience Manager are:
|Experience Cloud applications||Integrates using||When to use||Common use cases|
|Campaign v7/v8 with AEM Assets 6.5||AEM integration package||
|Campaign Standard with AEM Forms||Adobe IMS access tokens||