Integrate Analytics with Real-Time Customer Data Platform

Last update: 2023-10-11
  • Created for:
  • Intermediate

Adobe Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. Adobe Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.

Adobe Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by Adobe. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.

Integrating Adobe Analytics with Adobe Real-Time Customer Data Platform (Real-Time CDP) can offer several benefits for businesses looking to enhance their customer experiences and marketing efforts. Here are some of the key advantages:

  • Enhanced audience targeting & personalization: Precise marketing on devices & channels, tailored messages for optimized engagement.
  • Improved landing page optimization: Tailored experiences based on device & behavior, enhancing user satisfaction & conversion.
  • Seamless audience activation: Utilize customer profiles for effective targeting through preferred channels, delivering relevant messages.

By combining Adobe Analytics and Real-Time CDP, businesses can take their marketing efforts to the next level, delivering personalized experiences, increasing customer engagement, and optimizing conversions across various digital touchpoints.

Experience Cloud applications Integrates using When to use Common use cases
Analytics with Real-Time CDP Experience Platform source connector
  • Recommended approach for customers who have already implemented Adobe Analytics, and want the fastest way to ingest this data into Experience Platform to use in the Real-Time Customer Profile.
  • When data availability to the Real-Time Customer Profile can be between 2-30 minutes from the time of data collection, and availability to the Data Lake is up to 90 minutes.
  • Straightforward, user-interface initiated workflow.
  • Mapping user-interface to copy Analytics props and eVars to new XDM fields.
  • Fastest way to get value from the Real-Time Customer Profile and Customer Journey Analytics.
Experience Platform Edge
  • Recommended approach for new Analytics implementations or when you want to implement a long-term strategy.
  • Sends data directly from a device to the Experience Platform using the AEP Web SDK, AEP Mobile SDK, or the Edge Network Server API.
  • New or existing customers who need Analytics data availability to the Real-Time Customer Profile to support same and next page personalization use cases.
  • Provides the greatest level of control for data collected to use for supporting your use cases.
  • Client-side data is easily mapped to XDM fields.
  • Quickest data availability to the Real-Time Customer Profile.

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