Integrate Analytics with Customer Journey Analytics

Last update: 2023-09-29
  • Created for:
  • Intermediate

Adobe Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. Adobe Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.

Adobe Customer Journey Analytics (CJA) is an analytics platform offered by Adobe that allows businesses to analyze and visualize customer interactions across various touchpoints and channels. It enables organizations to gain deep insights into customer behavior, identify patterns, and optimize customer journeys, helping them make data-driven decisions to enhance marketing strategies, improve customer experiences, and drive business growth.

Integrating Adobe Analytics with Customer Journey Analytics offers key benefits:

  • Comprehensive insights into customer behaviors and preferences.
  • Seamless cross-channel tracking for a holistic view.
  • Unified data and reporting for accurate analysis.
  • Enhanced personalization and improved customer engagement.
  • Real-time data insights for agile decision-making.

Common integrations

Experience Cloud applications Integrates using When to use Common use cases
Analytics and Customer Journey Analytics Experience Platform source connector
  • Recommended approach for customers who have already implemented Adobe Analytics, and want the fastest way to ingest this data into Experience Platform to use in Customer Journey Analytics.
  • When data availability to the Customer Profile can be between 2-30 minutes from the time of data collection, and availability to the Data Lake is up to 90 minutes.
  • Straightforward, user-interface initiated workflow.
  • Mapping user-interface to copy Analytics props and eVars to new XDM fields.
  • Fastest way to get value from the Real-Time Customer Profile and Customer Journey Analytics.
Experience Platform Edge
  • Recommended approach for new Analytics implementations or when you want to implement a long-term strategy.
  • Sends data directly from a device to the Experience Platform using the AEP Web SDK, AEP Mobile SDK, or the Edge Network Server API.
  • Provides the greatest level of control for data collected to use for supporting your use cases.
  • Client-side data is easily mapped to XDM fields.
  • Quickest data availability to the Real-Time Customer Profile.

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