Web interaction data type

Web interaction is a standard Experience Data Model (XDM) data type that describes information about interactions that happened on a web page after the initial page load was completed. It is intended for recording interactions in rich web applications that do not trigger a new page load such as single-page web apps (SPAs).


Property Data type Description
linkClicks Measure A measurement tracking the click of a web link.
URL String The actual link or URL used for this web interaction.
name String The normative name used for this web link. This is used for classification purposes.
type String The link type. This property must be equal to one of the following enum values:
  • download
  • exit
  • other
  • For more details on the data type, refer to the public XDM repository:

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