Marketing data type

Marketing is a standard XDM data type that describes marketing activities that are active with a particular touchpoint.

Property Data type Description
campaignGroup String The name of the campaign group (in cases where multiple campaigns are grouped together like 50%_DISCOUNT).
campaignName String The name of the marketing campaign, such as 50%_DISCOUNT_USA or 50%_DISCOUNT_ASIA.
trackingCode String The tracking code that can be used to identify the marketing campaign the event is associated with.

For more details on the field group, refer to the public XDM repository:

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