Geo data type

Geo is a standard XDM data type that describes the geographic area where an event was observed.


Property Data type Description
_schema Geo Coordinates Describes the geographic coordinates of a place.
_id String A unique, system-generated ID for the coordinates.
city String The name of the city.
countryCode String The two-character ISO 3166-1 alpha-2 code for the country.
dmaID Integer The Nielsen media research designated market area.
msaID Integer The metropolitan statistical area in the United States where the observation occurred.
postalCode String The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
stateProvince String The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard.

For more details on the data type, refer to the public XDM repository:

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