Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.
Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Tags empower anyone to build and maintain their own integrations, called extensions. These extensions are available to Adobe Experience Cloud customers in an app-store experience so they can quickly install, configure, and deploy their tags.
Tags are offered to Adobe Experience Cloud customers as an included value-add feature.
Browse, configure, and deploy marketing/advertising tools built and maintained by independent software vendors.
Create robust rules that combine multiple events, sequenced in the way that you determine using if/then logic with conditions and exceptions. Rules provide options for:
The rule builder includes real-time error checking and syntax highlighting for your custom code.
When the criteria outlined in your rules are met and conditions are satisfied, the actions you define are executed in order.
Collect, organize, and deliver data across web-based marketing and advertising technology.
The publishing process enables teams to publish code to pages. Different people can create an implementation, approve it, and publish it on your pages.
Automate implementations of individual technologies or a group of technologies.
The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it is not included in your library. The result is an implementation that is fast and compact. See Minification.
Tags provide several improvements over similar systems, including:
document.write () where Chrome doesn’t allow it.