Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.
This document provides answers to frequently asked questions about tags in Adobe Experience Platform.
Tags are the next generation of tag-management capabilities provided by Adobe, built into Adobe Experience Platform. Tags enable clients to:
Tags are an advanced code and configuration delivery system that evaluates conditions and executes actions to efficiently and effectively deploy client-side libraries and products. They also provides a highly scalable approach to managing and building integrations and has a robust set of APIs for programmatic interaction.
There is no additional charge for tags. They are available for any Adobe Experience Cloud customer.
Tags are built into the Adobe Experience Platform and are fully extensible. Customers, Adobe Partners, agencies, and marketing or advertising technology vendors can build a tag extension that adds new functionality or modifies existing functionality. The system allows partners and clients to build, manage, and update their own integrations. This is just one way Adobe is opening up the Adobe Experience Platform so customers and partners can build products and businesses on it. This helps everyone connect Adobe technology to the marketing and advertising technologies from other vendors with greater ease.
Extensions are already available for Adobe solutions and a large and growing number of independent analytics, marketing, advertising, and consent vendors and technologies. We continue to work with our partners to expand the ecosystem. Because extensions can be built, managed, and updated by the technology owners, customers don’t have to wait for Adobe engineering to build them.
Tags have opened its virtually self-service portal, which extension developers can use to build their own integrations with the Adobe Cloud Platform.
We have many customers who also choose to build their own private extensions for use only within their own companies using the same extension development methods.
Now is the best time to move over to tags. The migration process makes it easy to copy your DTM properties into tags. We recommend extensive testing, but we’ve automated as much as we can (no on-page embed code changes, and automated migration of rules and data elements).
Yes. Tags have the capabilities to give users and extension developers flexibility in collecting, managing, and distributing data within single-page application experiences or Ajax-heavy pages or sites. This applies regardless of your development framework preferences, whether that’s Angular, React.js, Ember, Meteor, etc.
Yes. Tags include an extension that specializes in listening for changes in dynamic data layers.
Event types are available through extensions. The amount of event types supported varies by extension. For example, the YouTube extension includes four video event types: play, pause, end, and time played. Through extensions, tags can support any other browser event types or synthetic event types, such as specific visitor activity sequences.
Tags are designed to deliver and run marketing and advertising technologies on your website as efficiently as possible using today’s best practices. When used properly, tags have been proven to improve the performance of websites over alternative methods that provide similar functionality.
Browser support for tags:
Browser support for the tags application interface:
Most Adobe clients leverage more modern web platform features in current browsers to create better user experiences, including single-page applications and interactive Ajax-heavy websites and pages. As most clients move to more modern approaches with their sites, they demand a solution like tags that enables those approaches.
Yes! Tags now support mobile properties and configuration for the new Adobe Experience Platform Mobile SDKs to implement data collection and delivery in a native mobile app environment. Please visit documentation to learn more.
If you receive a message saying that there was an error loading your account, it means that your account does not belong to any product profiles for tags. See the guide on managing permissions to learn how to configure a product profile in Adobe Admin Console to grant access to the Data Collection UI.
If you cannot create any new properties when logged in to the Data Collection UI, it means that your account does not belong to a product profile that has the Manage Properties right.
See the guide on managing permissions to learn how to configure a product profile in Adobe Admin Console to grant the Manage Properties right. For more information on the different rights for tags, see the overview on user permissions for tags.
If you have other questions, you can ask on the Adobe Experience Platform Data Collection community page on Experience League, or join the official Slack group for tag developers.