Get Demandbase B2B account insights right into Adobe Analytics where you can segment traffic and behavior by Industry, Revenue and your target accounts. This account based view delivers unique insights on engagement, conversion and the source for your most valuable visitors.
Demandbase is an analytics extension in Real-time Customer Data Platform. For more information about the extension functionality, see the extension page on Adobe Exchange.
This destination is an Adobe Experience Platform Launch extension. For more information about how Platform Launch extensions work in Adobe Real-time CDP, see Adobe Experience Platform Launch extensions overview.
This extension is available in the Destinations catalog for all customers who have purchased Adobe Real-time CDP.
To use this extension, you need access to Adobe Experience Platform Launch. Platform Launch is offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to Platform Launch and ask them to grant you the manage_properties permission so you can install extensions.
To install the Demandbase extension:
For information about the extension configuration options, see the Demandbase extension page on Adobe Exchange.
Once you have installed the extension, you can start setting up rules for it directly in Platform Launch.
In Platform Launch, you can set up rules for your installed extensions to send event data to the extension destination only in certain situations. For more information about setting up rules for your extensions, see Rules documentation.
You can configure, upgrade, and delete extensions in the Platform Launch interface.
If the extension is already installed on one of your properties, the Adobe Real-time CDP UI still displays Install for the extension. Kick off the installation workflow as described in Install extension to get to Platform Launch and configure or delete your extension.
To upgrade your extension, see Extension upgrade in the Platform Launch documentation.