Derived attributes facilitate complicated use cases for analyzing data from the data lake that can be used with other downstream Platform services or published into your Real-time Customer Profile data.
Learn how to create decile-based derived attributes for use with your Real-time Customer Profile data. This use case focusses on an airline loyalty scheme as an example scenario. This guide informs you how to create a dataset that uses categorical deciles to segment and create audiences based on ranked attributes. See the decile-based derived attributes use case for complete instructions.