Adobe has partnered with The Weather Company to bring the additional context of United States weather to the data collected via datastreams. You can use this data for analytics, targeting and segment creation in Experience Platform.
There are 3 types of data that are available from The Weather Channel:
Current Weather: The current weather conditions of the user, based on their location. This include current temperature, percipitation, cloud coverage, and more.
Forecasted Weather: The forecast includes the 1,2,3,5,7 and 10 day forecast for the user location.
Triggers: Triggers are specific combinations that map to different semantic weather conditions. There are three different types of weather triggers:
Before you use weather data, make sure you meet the following prerequisites:
Once you have licensed the data from The Weather Channel, they will enable your account to access the data. Next, you must reach out to Adobe Customer Care to have the data enabled on your datastream. Once enabled, the data will automatically be appended.
You can validate that it is being added by running an edge trace with the debugger or by using Assurance to trace a hit through the Edge Network.
You must add the weather field groups to your Experience Platform schema corresponding to the event dataset you are using in your datastream. There are five field groups available:
Once your data is licensed and available, you can access it in a variety of ways throughout the Adobe services.
In Adobe Analytics, the weather data is available to map via processing rules, along with the rest of your XDM schema.
You can find the list of fields that you can map in the weather reference page. As with all XDM schemas, the keys are prefixed with
a.x. For example, a field named
weather.current.temperature.farenheit would show up in Analytics as
In Adobe Customer Journey Analytics, the weather data is available in the dataset that is specified in the datastream. As long as the weather attributes are added to your schema, they will be available to add to a data view in Customer Journey Analytics.
Weather data is available in the Real-Time Customer Data Platform, for use in segments. Weather data is attached to events.
Since weather conditions change often, Adobe recommends that you set time constraints on the segments, as shown in the example above. Having a cold day in the last day or two is much more impactful than having a cold day 6 months ago.
See the weather reference for the available fields.
In Adobe Target, you can use weather data to drive personalization in real-time. Weather data is passed to Target as mBox parameters and you can access it via a custom mBox parameter.
The parameter is the XDM path to a specific field. See the weather reference for the available fields and their corresponding paths.
After reading this document, you now have a better understanding of how you can use weather data across various Adobe solutions. To learn more about the weather data field mapping, see the field mapping reference.