Create a social network destination

This tutorial uses Facebook as an example, but the Adobe Experience Platform workflow is the same for all social network destinations.

In Destinations > Catalog, scroll to the Social category. Select your preferred social network destination, then select Configure.

Connect to social network destination

NOTE

If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.

In the Authentication step, if you had previously set up a connection to your social network destination, select Existing Account and select your existing connection. Or, you can select New Account to set up a new connection to your social network destination. Select Connect to destination and this will take you to the selected social network destination to log in and connect Adobe Experience Cloud to your social network Ad account.

NOTE

Platform supports credentials validation in the authentication process and displays an error message if you input incorrect credentials to your social network account ID. This ensures that you don’t complete the workflow with incorrect credentials.

Connect to social network destination - authentication step

Once your credentials are confirmed and Adobe Experience Cloud is connected to your social network, you can select Next to proceed to the Setup step.

Credentials confirmed

In the Setup step, enter a Name and a Description for your activation flow and fill in the Account ID of your social network ad account.

IMPORTANT

For Facebook destinations, Account ID is your Facebook Ad Account ID. You can find this ID in the Facebook Ads Manager. Prefix the ID with act_ as shown below:

Connect to social network destination - setup step

IMPORTANT

For LinkedIn destinations, Account ID is your LinkedIn Campaign Manager Account ID. You can find this ID in the LinkedIn Campaign Manager.

Also in this step, you can select any Marketing action that should apply to this destination. Marketing actions indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own marketing action. For more information about marketing actions, see the Data usage policies overview.

Select Create Destination after you filled in the fields above.

Your destination is now created. You can select Save & Exit if you want to activate segments later on or you can select Next to continue the workflow and select segments to activate. In either case, see the next section, Activate segments to social networks, for the rest of the workflow.

Activate segments to social networks

For instructions on how to activate segments to social networks, see Activate Data to Destinations.

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