Airship Tags connection

Overview

Airship is the leading Customer Engagement Platform, helping you deliver meaningful, personalized omnichannel messaging to your users at every stage of the customer lifecycle.

This integration passes Adobe Experience Platform segment data into Airship as Tags for targeting or triggering.

To learn more about Airship, see the Airship Docs.

TIP

This documentation page was created by the Airship team. For any inquiries or update requests, please contact them directly at support.airship.com.

Prerequisites

Before you can send your Adobe Experience Platform segments to Airship, you must:

  • Create a tag group in your Airship project.
  • Generate a bearer token for authentication.
TIP

Create an Airship account via this signup link if you have not already.

Tag groups

The concept of segments in Adobe Experience Platorm is similar to Tags in Airship, with slight differences in implementation. This integration maps the status of a user’s membership in an Experience Platform segment to the presence or non-presence of an Airship tag. For example, in a Platform segment where the xdm:status changes to realized, the tag is added to the Airship channel or named user this profile is mapped to. If the xdm:status changes to exited, the tag is removed.

To enable this integration, create a tag group in Airship named adobe-segments.

IMPORTANT

When creating your new tag group Do not check the radio button that says “Allow these tags to be set only from your server”. Doing so will make the Adobe tags integration fail.

See Manage Tag Groups for instructions on creating the tag group.

Generate bearer token

Go to Settings » APIs & Integrations in the Airship dashboard and select Tokens in the left-hand menu.

Click Create Token.

Provide a user-friendly name for your token, e.g., “Adobe Tags Destination”, and select “All Access” for the role.

Click Create Token and save the details as confidential.

Use cases

To help you better understand how and when you should use the Airship Tags destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Use case #1

Retailers or entertainment platforms can create user profiles on their loyalty customers, and pass those segments into Airship for message targeting on mobile campaigns.

Use case #2

Trigger one-to-one messages in real time when users fall into or out of specific segments within Adobe Experience Platform.

For example, a retailer sets up a jeans brand-specific segment in Platform. That retailer can now trigger a mobile message as soon as someone sets their jeans preference to a specific brand.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Bearer token: the bearer token that you generated from the Airship dashboard.
  • Name: enter a name that will help you identify this destination.
  • Description: enter a description for this destination.
  • Domain: select either a US or EU data center, depending on which Airship data center applies to this destination.

Activate segments to this destination

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

Mapping considerations

Airship tags can be set either on a channel, which represents device instance, e.g., iPhone, or a named user, which maps all of a user’s devices to a common identifier such as a customer ID. If you have plain text (unhashed) email addresses as primary identity in your schema, select the email field in your Source Attributes and map to the Airship named user in the right column under Target Identities, as shown below.

Named User Mapping

For identifiers that should be mapped to a channel, i.e., a device, map to the appropriate channel based on the source. The following images show how to map a Google Advertising ID to an Airship Android channel.

Connect to Airship Tags
Connect to Airship Tags
Channel Mapping

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see Data Governance overview.

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