Airship Tags connection


Airship is the leading Customer Engagement Platform, helping you deliver meaningful, personalized omnichannel messaging to your users at every stage of the customer lifecycle.

This integration passes Adobe Experience Platform segment data into Airship as Tags for targeting or triggering.

To learn more about Airship, see the Airship Docs.


This documentation page was created by the Airship team. For any inquiries or update requests, please contact them directly at


Before you can send your Adobe Experience Platform segments to Airship, you must:

  • Create a tag group in your Airship project.
  • Generate a bearer token for authentication.

Create an Airship account via this signup link if you have not already.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Segment export You are exporting all members of a segment (audience) with the identifiers used in the Airship Tags destination.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Tag groups

The concept of segments in Adobe Experience Platorm is similar to Tags in Airship, with slight differences in implementation. This integration maps the status of a user’s membership in an Experience Platform segment to the presence or non-presence of an Airship tag. For example, in a Platform segment where the xdm:status changes to realized, the tag is added to the Airship channel or named user this profile is mapped to. If the xdm:status changes to exited, the tag is removed.

To enable this integration, create a tag group in Airship named adobe-segments.


When creating your new tag group Do not check the radio button that says “Allow these tags to be set only from your server”. Doing so will make the Adobe tags integration fail.

See Manage Tag Groups for instructions on creating the tag group.

Generate bearer token

Go to Settings » APIs & Integrations in the Airship dashboard and select Tokens in the left-hand menu.

Click Create Token.

Provide a user-friendly name for your token, e.g., “Adobe Tags Destination”, and select “All Access” for the role.

Click Create Token and save the details as confidential.

Use cases

To help you better understand how and when you should use the Airship Tags destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Use case #1

Retailers or entertainment platforms can create user profiles on their loyalty customers, and pass those segments into Airship for message targeting on mobile campaigns.

Use case #2

Trigger one-to-one messages in real time when users fall into or out of specific segments within Adobe Experience Platform.

For example, a retailer sets up a jeans brand-specific segment in Platform. That retailer can now trigger a mobile message as soon as someone sets their jeans preference to a specific brand.

Connect to the destination


To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.

Authenticate to destination

To authenticate to the destination, fill in the required fields and select Connect to destination.

  • Bearer token: the bearer token that you generated from the Airship dashboard.

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

  • Name: enter a name that will help you identify this destination.
  • Description: enter a description for this destination.
  • Domain: select either a US or EU data center, depending on which Airship data center applies to this destination.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate segments to this destination


To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

Mapping considerations

Airship tags can be set either on a channel, which represents device instance, e.g., iPhone, or a named user, which maps all of a user’s devices to a common identifier such as a customer ID. If you have plain text (unhashed) email addresses as primary identity in your schema, select the email field in your Source Attributes and map to the Airship named user in the right column under Target Identities, as shown below.

Named User Mapping

For identifiers that should be mapped to a channel, i.e., a device, map to the appropriate channel based on the source. The following images show how to map a Google Advertising ID to an Airship Android channel.

Connect to Airship Tags
Connect to Airship Tags
Channel Mapping

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see Data Governance overview.

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