(Beta) Airship Tags connection

IMPORTANT

The Airship Tags destination in Adobe Experience Platform is currently in beta. The documentation and the functionality are subject to change.

Overview

Airship is the leading Customer Engagement Platform, helping you deliver meaningful, personalized omnichannel messaging to your users at every stage of the customer lifecycle.

This integration passes Adobe Experience Platform segment data into Airship as Tags for targeting or triggering.

To learn more about Airship, see the Airship Docs.

TIP

This documentation page was created by the Airship team. For any inquiries or update requests, please contact them directly at support.airship.com.

Prerequisites

Before you can send your Adobe Experience Platform segments to Airship, you must:

  • Create a tag group in your Airship project.
  • Generate a bearer token for authentication.
TIP

Create an Airship account via this signup link if you have not already.

Tag groups

The concept of segments in Adobe Experience Platorm is similar to Tags in Airship, with slight differences in implementation. This integration maps the status of a user’s membership in an Experience Platform segment to the presence or non-presence of an Airship tag. For example, in a Platform segment where the xdm:status changes to realized, the tag is added to the Airship channel or named user this profile is mapped to. If the xdm:status changes to exited, the tag is removed.

To enable this integration, create a tag group in Airship named adobe-segments.

IMPORTANT

When creating your new tag group Do not check the radio button that says “Allow these tags to be set only from your server”. Doing so will make the Adobe tags integration fail.

See Manage Tag Groups for instructions on creating the tag group.

Bearer token

Go to Settings » APIs & Integrations in the Airship dashboard and select Tokens in the left-hand menu.

Click Create Token.

Provide a user-friendly name for your token, e.g., “Adobe Tags Destination”, and select “All Access” for the role.

Click Create Token and save the details as confidential.

Use cases

To help you better understand how and when you should use the Airship Tags destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Use case #1

Retailers or entertainment platforms can create user profiles on their loyalty customers, and pass those segments into Airship for message targeting on mobile campaigns.

Use case #2

Trigger one-to-one messages in real time when users fall into or out of specific segments within Adobe Experience Platform.

For example, a retailer sets up a jeans brand-specific segment in Platform. That retailer can now trigger a mobile message as soon as someone sets their jeans preference to a specific brand.

Connect to Airship Tags

In Destinations > Catalog, scroll to the Mobile Engagement category. Select Airship Tags, then select Configure.

NOTE

If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.

Connect to Airship Tags

In the Account step, if you had previously set up a connection to your Airship Tags destination, select Existing Account and select your existing connection. Or, you can select New Account to set up a new connection to Airship Tags. Select Connect to destination to connect Adobe Experience Platform to your Airship project using the bearer token that you generated from the Airship dashboard.

NOTE

Adobe Experience Platform supports credentials validation in the authentication process and displays an error message if you input incorrect credentials to your Airship account. This ensures that you don’t complete the workflow with incorrect credentials.

Connect to Airship Tags

Once your credentials are confirmed and Adobe Experience Platform is connected to your Airship project, you can select Next to proceed to the Setup step.

In the Authentication step, enter a Name and a Description for your activation flow.

Also in this step, you can select either US or EU data center, depending on which Airship data center applies to this destination. Finally, select one or more Marketing Actions for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own. For more information about marketing actions, see the Data usage policies overview.

Select Create Destination after you have filled in the fields above.

Connect to Airship Tags

Your destination is now created. You can select Save & Exit if you want to activate segments later on or you can select Next to continue the workflow and select segments to activate. In either case, see the next section, Activate segments, for the rest of the workflow.

Activate segments

To activate segments to Airship Tags, follow the steps below:

In Destinations > Browse, select the Airship Tags destination where you want to activate your segments.

activate-flow

Click the name of the destination. This takes you to the Activate flow.

Note that if an activation flow already exists for a destination, you can see the segments that are currently being sent to the destination. Select Edit activation in the right rail and follow the steps below to modify the activation details.

activate-flow

Select Activate. In the Activate destination workflow, on the Select Segments page, select which segments to send to Airship Tags.

segments-to-destination

In the Mapping step, select which attributes and identities from the XDM schema to map to the destination schema. Select Add new mapping to browse your schema and map them to the corresponding target identity.

identity mapping initial screen

Airship tags can be set either on a channel, which represents device instance, e.g., iPhone, or a named user, which maps all of a user’s devices to a common identifier such as a customer ID. If you have plain text (unhashed) email addresses as primary identity in your schema, select the email field in your Source Attributes and map to the Airship named user in the right column under Target Identities, as shown below.

Named User Mapping

For identifiers that should be mapped to a channel, i.e., a device, map to the appropriate channel based on the source. The following images show how to map a Google Advertising ID to an Airship Android channel.

Connect to Airship Tags
Connect to Airship Tags
Channel Mapping

On the Segment schedule page, scheduling is currently disabled. Click Next to continue to the review step.

On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.

IMPORTANT

In this step, Adobe Experience Platform checks for data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the segment activation workflow until you have resolved the violation. For information on how to resolve policy violations, see Policy enforcement in the data governance documentation section.

confirm-selection

If no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.

confirm-selection

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see Data Governance overview.

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