Typical stakeholder for this activity is a Marketing/Business Strategist.
UX Dependencies defines where and how content is strategized so it is most impactful.
The following questions should be considered while defining hardware content strategy:
How the retail layout should be aligned with content strategy?
Will interactions (that is, touchscreen, motion detection) required?
What is the purpose of the digital signage?
How are connections and network wiring set up?
How often will the computers and connection be on and off?
Does the fixture design support accessibility?
Are multiple devices required for one display (such as, multi-zones, extra large boards)?
What are the environmental considerations such as brightness, temperature, and the season?