Typical stakeholder for this activity is an AEM Implementor.
Dynamic Creative Optimization or DCO, is used to create digital signage experiences that reflect the unique circumstances of any given location at any given time and for any given user.
This is also referred to as Client Side flattening of content.
The main reason we want to do this is so that each player device or end point can use data sets to automatically determine the best content to play based on a variety of different factors.
This eliminates the need for constant human intervention when it comes to content authoring which reduces the total cost of ownership to operate the network and makes the digital experiences more relevant, more contextual and more effective.
All of these and more can be used to provide a higher level of context and personalization.
Having a visual merchandising strategy that includes DCO can dramatically increase network viewership.
There are two main types of data triggers: