First, get the right people in the right roles get-the-right-people-in-the-right-roles

Chances are that in your organization several departments own different aspects of the digital experience. Without governance, the stage is set for endless debate, infighting, and confusion.

Digital governance starts with figuring out who’s in charge of what and who’s doing which digitally focused job. You may need to do some strategic hiring to add needed skills. An even larger challenge is driving a culture shift — building broad support for the new technology and helping people get used to new ways of doing things. A key part of that effort is creating a digital community, which lets people learn from and support each other.

For now, the focus is on putting the right people in the right jobs to help drive your Adobe Experience Manager deployment. For each core product — Experience Manager Sites and Experience Manager Assets — Adobe has provided a list of roles you must fill, along with the skills, levels of expertise, and attributes that make people effective in the various roles.

Your assignment this week is to review both lists with your implementation team and make sure you have people with relevant qualifications in each role.

Key Roles for AEM Experience Manager Sites

A winning crew team needs nine people in the right seats — just like your deployment team. Your success with Adobe Experience Manager Sites depends on the strength of your team members and how well they work together. Make sure you have these nine roles assigned
to people with the suggested qualifications.

Role
Skills
Capability level
Qualities
Project Manager
PMP certification, Agile certification, risk management experience
Expert
Fair, consistent, accountable, organized, positive, approachable, willing to embrace change
Scrum Master
ScrumMaster certification, Agile certification, facilitation experience
Expert
Consistent, creative
Product Owner
Agile certification, deep understanding of business needs
Expert
Balanced, confident
IT Leads for Security, Infrastructure, Tools
CISM certification, Adobe Experience Manager Component Developer certification
Expert
Detail oriented
Strategists/Power Users
Proficiency in Adobe Experience Manager Sites
Novice to Expert
Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative
QA/UAT Lead
Agile certification, understanding of SDLC
Novice to Intermediate
Detail oriented, process drive, consistent
Technical Architect
IT infrastructure experience
Expert
Detail oriented, process driven, consistent
Back-end Developer
Agile certification, experience in computer programming and computer science
Novice to Intermediate
Detail oriented, process driven, consistent
Front-end Developer
Agile certification, understanding of HTML, CSS, and JavaScript
Novice to Intermediate
Detail oriented, process driven, consistent

Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.

Review roles for implementation

Review this list with your implementation team and make sure you have people with relevant qualifications in each role. Team members who are less familiar with Adobe Experience Cloud can use Experience League learning resources to get certified through Adobe Digital Learning.

Key Roles for AEM Experience Manager Assets

From Architect to ScrumMaster, every role on this team is indispensable — including the DAM Librarian.

You may already have most of the people you need to run a successful Adobe Experience Manager Assets implementation. This list is similar to the one for Adobe Experience Manager Sites, with one important addition: you need a librarian to ensure that your digital assets are organized and labeled in ways that make them easy to find.

Role
Skills
Capability level
Qualities
Project Manager
PMP certification, Agile certification, risk management experience
Expert
Fair, consistent, accountable, organized, positive, approachable, willing to embrace change
Scrum Master
ScrumMaster certification, Agile certification, facilitation experience
Expert
Consistent, creative
Product Owner
Agile certification, deep understanding of business needs
Expert
Balanced, confident
IT Leads for Security, Infrastructure, Tools
CISM certification, Adobe Experience Manager Component Developer certification
Expert
Detail oriented
Strategists/Power Users
Proficiency in Adobe Experience Manager Sites
Novice to Expert
Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative
QA/UAT Lead
Agile certification, understanding of SDLC
Novice to Intermediate
Detail oriented, process drive, consistent
Technical Architect
IT infrastructure experience
Expert
Detail oriented, process driven, consistent
Back-end Developer
Agile certification, experience in computer programming and computer science
Novice to Intermediate
Detail oriented, process driven, consistent
Front-end Developer
Agile certification, understanding of HTML, CSS, and JavaScript
Novice to Intermediate
Detail oriented, process driven, consistent
DAM Librarian
Library science background and degree
Expert
Detail oriented, process driven, organized

Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.

Horizontal bar chart showing ficticious roles and their level of involvement on the AEM Assets team.

TIP
Learn more about Adobe Experience Cloud and use resources on Experience League and get certified through Adobe Digital Learning.
recommendation-more-help
fbcff2a9-b6fe-4574-b04a-21e75df764ab