Trying out Experience Fragments in We.Retail
An Experience Fragment is a group of one or more components including content and layout that can be referenced within pages. They can contain any component.
They allow an author to re-use parts of a page (a fragment of an experience), without having to copy and paste the content.
This supports the headless Content Management System (CMS) use-case, where authors want to use AEM only for authoring, but not for delivering to the customer. A third party system/touchpoint can then consume that experience and then deliver to the end user.
Content Fragments and Experience Fragments are different features within AEM:
Experience Fragments can contain content in the form of Content Fragments, but not the other way around.
For more details see: