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AEM has integrated the landing pages solution with Adobe Analytics by using the following call-to-action (CTA) components:
These components expose certain attributes that can be mapped via Adobe Analytics variables (Traffic, conversion variables) and success events to send information to Adobe Analytics.
Adobe recommends that you go through the existing AEM-Adobe Analytics integration to understand how this integration works.
In AEM, the Call to Action components - ClickThroughLink and GraphicalLink - displayed here in the sidekick, can be mapped to Adobe Analytics variables.
To map landing page components to Adobe Analytics:
|Component Name||Attributes Exposed||Meaning of Attribute|
|CTA Click Through Link||eventdata.clickthroughLinkLabel
||The label on the link or the text of the link|
||The destination where you are taken when you click on the link|
||The click event|
|CTA Graphical Link||eventdata.clicktroughImageLabel
||The title of the CTA image|
||The destination where you are taken when you click on the image which contains a link|
||The path to the image asset in the repository|
||The click event|
Map these exposed attributes with any Adobe Analytics variables from the content finder. The framework is now ready to use.
You can now create a new landing page or open an existing landing page with existing CTA components and click Cloud Services tab in Page Properties from the sidekick (in the touch-optimized UI, select Open Properties and click Cloud Services) and configure the framework to use with landing page. Select the framework from the drop-down list.
After configuring the framework with the landing page, you can now use the instrumented components and any clicks on CTA are recorded in Adobe Analytics.