Backup Content that works with Adobe Target’s “Criteria Sequence”

Last update: 2023-10-02





  1. How to use the recommendations Criteria Sequence to deliver the best content? When using this Criteria Sequence, how will the Backup Content (partial design rendering, backup recommendations, inclusion rules) set individually for each criterion behave?
  2. What happens if Backup Content is turned on and works with Criteria Sequence?


  1. When Criteria Sequence is used, backup contents set within each condition will not work.
  2. When Backup Contents is enabled in Criteria Sequence, the backup contents of the last criteria will work.

Additional Note:

Click on the link to learn more about creating criteria sequences.

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