Backup Content that works with Adobe Target’s “Criteria Sequence”

This article explains how to create Criteria Sequences and the behavior of backup contents.

Description description

Environment

Target

Issue/Symptoms

  1. How to use the recommendations  Criteria Sequence  to deliver the best content? When using this Criteria Sequence, how will the Backup Content (partial design rendering, backup recommendations, inclusion rules) set individually for each criterion behave?
  2. What happens if Backup Content is turned on and works with Criteria Sequence?

Resolution resolution

  1. When Criteria Sequence  is used, backup contents set within each condition will not work.
  2. When Backup Contents  is enabled in Criteria Sequence, the backup contents of the last criteria will work.

Additional Note:

Click on the link to learn more about creating criteria sequences.

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